Pay Per Click Advertising
Pay-Per-Click Advertising in Charlotte That Drives Leads You Can Count On
GET A FREE PPC PLANWhat PPC Can Do for Your Charlotte Business
- Instant Presence: Appear at the top of search and social when your customers are looking in Charlotte.
- Laser-Targeted Audiences: Reach people by location, interest, behavior, even time of day.
- Scalable ROI: Scale up what works, pause what doesn’t & maximize lead value per dollar.
- Measurable Outcomes: Every click, conversion, and cost is tracked so you know what’s working.
Our Charlotte-Centric PPC Strategy
Campaign Strategy
Tailored to the Charlotte market, we delve into your business to understand your local audience’s needs and preferences, crafting a PPC strategy that aligns with your specific goals.
Platform Selection
We identify the most effective platforms for reaching your Charlotte audience, whether it’s Google Ads, Bing Ads, or other relevant channels, to ensure your ads appear where your local customers are most active.
Ad Creation & Optimization
Our team designs compelling ad copy and visuals that resonate with the Charlotte community, continuously optimizing for engagement and conversion rates to ensure your message hits home.
Budget Management
With a keen eye on efficiency, we manage your PPC budget to maximize impact and ROI, focusing on strategies that lower costs while increasing visibility and conversions in the Charlotte area.
Analytics & Reporting
Receive detailed insights into your campaign’s performance with a focus on metrics that matter to your Charlotte business, including click-through rates, conversions, and overall ROI. Our commitment to transparency means you’re always in the loop.
PPC FAQs
How fast will I see PPC results?
Usually, campaigns start generating clicks and impressions immediately; meaningful lead volume often shows within 2-4 weeks, depending on budget and competitiveness.
Do you guarantee top ad positions?
No. Position depends on bid, Quality Score, competition, and budget. What we guarantee is optimized ad spend and continuous improvement.
What budget do I need to begin?
It depends on your industry and goals. We’ll work together to create a budget that balances visibility and cost-per-lead, so you get solid results from day one.
Are the ads only for search engines?
No, depending on your audience, we often use a combo of search, display, social, and remarketing to reach people across their buyer journey.
Case Study: Driving Real-World Results with Smarter PPC for a Virginia Powersports Dealership
Client: Regional Powersports Dealership
Industry: Retail / Automotive / Powersports
The Challenge
Despite offering a wide selection of vehicles and accessories, this dealership was struggling to drive consistent foot traffic to their physical location. Their existing PPC campaigns were underperforming, and local visibility wasn’t keeping pace with the competition—especially from national e-commerce players.
Over 39% increase in store visits YoY
Our Solution
Pyrpaw began with a deep dive into the client’s local PPC landscape. We conducted a competitor analysis to uncover what nearby dealerships and major online retailers were bidding on, how they structured their ads, and what kind of messaging they were using.
From there, we:
- Audited and restructured the client’s existing PPC campaigns
- Refined geographic and demographic targeting
- Rewrote ad copy with localized, benefit-driven messaging
- Introduced new landing pages tied to high-converting inventory categories
Execution Highlights
- Focused campaigns on high-margin inventory and seasonal promotions
- Geo-targeted audiences within a tight radius to capture local intent
- Leveraged call tracking and in-store visit data to measure real-world impact
The Results
- Higher visibility for branded and high-intent local searches
- +39% Year-over-Year increase in store visits
- Improved ad relevance scores and reduced cost per visit
Services Involved
- PPC Management
The Pyrpaw Edge
From Clicks to Concrete: We didn’t just chase impressions; we drove real, measurable foot traffic in an industry where physical presence still matters.